GENESIS MAJORITY - A social brand that focused on empowering the consumer, letting the product represent their ecliptic point of view.

The beginning of my creative pursuit was through this platform, Genesis Majority. Each t shirt was inspired through my view point of early aspirations to have an impactful brand.

Developing this concept into a successful t shirt brand has

• Built my critical thinking skills

• Conceptualizing ideas into product form

• Developing organization skills.

• Marketing to a specific demographic( College students at HBCU’s)

Applesuace & crackers-

Applesauce and Crackers is a creative agency with the focus to attach to other brands, assisting them through storytelling and product design. The focus of the brand is developing product with quality marketing and quality product. The brand also aids to minority brands/companies maximize their full potential through novelty products and content.

Above is the collaboration executed by my brand with Sub One Hoagie shop in Charlotte, NC. This video revisits what opening day was like back in 1993 when the notable sub shop opening. This collab was featured with a t shirt where the proceeds went to the shop and Charlotte protest bail fund.

Above, is a promo video for Applesauce and Crackers first collection “Authentic asf”.

And below, is a silent short film for the brand.

(March 2022) Above is the first collab of the year. Fun Oh Cakes is a black owned dessert food truck based in Charlotte, NC. Known for the mouth watering variety of funnel cakes, it’s the charisma of founder and CEO Patrick Young, that makes this established a city phenom. Here is mini trailer for an upcoming interview with Fun Oh Cake founder and collaboration announcement.

Applesauce & Crackers Spring/Summer 2022 Summer capsules.

Executed 3 summer capsules involving t-shirts, shorts, hats and sweatshirts.

Ending the summer with our last capsule “A Loving Rivalry”, in celebration of the Inaugural HBCU Football Classic in New York, at MetLife Stadium. We were able to fulfill an activation in Lower East Side, 9/15 & 16.

A Partnership with Trevor Day School NYC. 2023.

Built relationship with Student Diversity Committe leaders of Trevor Day School and students of the committee, collaborated with them to create varsity jackets and t shirts for the students.